Publication Plan

Today I started making my final decisions for my music magazine; I made changes from my initial plans due to the results from my questionnaire.

Title:  MUSE     

Positioning Statement: Your Musical Inspiration

Frequency of Publication: After looking at my questionnaire results I have chosen my frequency of publication to be monthly; this is because over half of the people who completed my questionnaire said that they purchase music magazines monthly.

Price: I have decided to price my magazine at £3.00 rather than my original plan of £3.50 as my recent questionnaire results showed that most people would prefer to pay between £2.50 and £3.00.

Distribution: My music magazine will be distributed to newsagents, supermarkets, music arenas, music stores and retail stores such as W H Smiths.  

Rationale: My music magazine will focus on indie music/new music releases. We will offer advice on upcoming gigs and honest reviews of recent gigs. There will also be a regular feature were readers can write in their own views/opinions on new music releases.

Style: The style of my magazine will be casual and informal, simple vocabulary will be used and the presentation will be similar to NME magazine using reasonably short paragraphs and lots of images.

Regular Content:- Top 50 tracks of the month
- Gig guide- detailing any upcoming gigs/concerts  (dates, prices, venues)
- New music reviews
- Concert/gig reviews
- What do you think? Feature- readers can write in their own opinions and views on new music releases/ gig reviews.
- Ask... – this feature will allow readers to ask celebrities their own questions.
- Everything you need to know this month.
- Fanmail
- Free poster/CD

Feature Content:- Interview- I will be using an artist/band interview for my main feature article, however I do not yet know which band or artist I will be using.
- “A Rising Star”- an article about the model I use on my front cover
- "A Weekend With The Stars"- Highlights from T4 stars of 2010
- Over the phone interview with Bruno Mars
- A day with...The Kings of Leon
- Track by Track- an article about Ellie Gouldings new album.  
( I will use articles and interviews with Bruno Mars, Ellie Goulding and Kings of Leon as they were also the most popular result for peoples favourite artists/bands.)
- “On tour with Florence and The Machine”- an article about the tour so far and images from many different venues.
- Boyce Avenue Hit The UK
- 100 Best Music Moments

House Style:
-Coverlines:  Segoe UI/ Segoe UI bold

-Headlines:  Vladimir Script

-Standfirst: Lucinda Handwriting

-Features first paragraph- drop capital: Adobe Caslon Pro Bold, 4 lines deep

-Drop Quote: Lucinda Sans

-Body Text: Times New Roman 10/11pt

-Colour scheme: I will be using purple and black in my colour scheme as my questionnaire results showed that they were the most popular colours; I will also incorporate grey/silver into my colour scheme.